Hi!

I’m a UX / Product Designer with a background in industrial design and over 10 years of experience creating physical products.

Throughout my career, I’ve worked on complex, constraint-driven projects — including IoT and smart devices — where aesthetics, engineering limitations, and real-world usability had to work together.

This experience shaped the way I think about design: as a balance between form, function, and user needs.

I transitioned into UX/UI because I became increasingly interested not only in what a product looks like, but how people interact with it — from their first touchpoint to long-term use. UX/UI allows me to work with systems, flows, and decisions, while still applying my strong visual sense and product thinking.

What excites me most is the full design process: understanding users, defining problems, collaborating with stakeholders, and translating insights into clear, user-friendly solutions. I enjoy both the process and the outcome — as well as the communication in between.

I’m passionate about designing products that are intuitive, aesthetically refined, and grounded in real user needs. Whether digital or physical, I believe good design should feel calm, purposeful, and easy to use.

I enjoy traveling, cycling, and exploring new environments. These experiences help me stay curious, observant, and open to different perspectives — qualities that strongly influence how I approach design.

If you’d like to discuss a project or collaboration, feel free to get in touch!